BOGO deal ( Buy-One-Get-One-Free ), represents a highly effective strategy for increasing sales and enhancing your e-commerce website's revenue.
Contrary to a common misconception, BOGO deals are not limited to combining different products into a bundle.
You can leverage BOGO deals within single product quantity bundle offers to maximize your average order value (AOV).
This article will guide you through the process of creating BOGO deals using the Kaching Quantity Bundles app.
In this article:
How to create BOGO deals for multiple products
Basic quantity BOGO deal ( buy one get one free )
Let's discuss the typical approach for BOGO deals in our app.
A BOGO (buy 1, get 1) deal, can be easily created using the "Percentage" discount type.
The calculation for the discount is straightforward. To create a Buy 1, Get 1 free deal, you need to set up a deal with a quantity of 2 and a percentage discount of 50% per item.
More advanced BOGO deals:
Buy 2 get 1 free
* Buy 2 get 1 free is a total quantity of 3 items.
* 1 item in a 3-quantity deal is FREE.
* Calculation: ( 1 / 3 ) * 100% = 33.33%
Setup for the bundle deal:
3-quantity deal with a percentage discount of 33.33%
Buy 1 get 2 free
* Buy 1 get 2 free is a total quantity of 3 items.
* 2 items in a 3-quantity deal are FREE.
* Calculation: ( 2 / 3 ) * 100% = 66.67%
Setup for the bundle deal:
3-quantity deal with a percentage discount of 66.67%
How to create BOGO deals for a single product
If your bundle contains only one selected product - you can avoid percentage calculations and use a "specific" price to create a BOGO deal
For example:
Your product's original price is 50$
Setup for the buy 1 get 1 free:
* Buy 1 get 1 free is a total quantity of 2 items.
* 1 item in a 2-quantity deal is FREE.
* Specific price: ( 50 * 2 ) - 50 = 50$
Setup for the buy 2 get 1 free:
* Buy 2 get 1 free is a total quantity of 3 items.
* 1 item in a 3-quantity deal is FREE.
* Specific price: ( 50 * 3 ) - 50 = 100$
