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What is new subscriptions metric?

How do you count new subscriptions?

Written by Simon

New subscriptions shows the number of subscriptions that became active during the selected period, calculated as the sum of daily activations:

  • Subscriptions that start and end (churn) on the same day are excluded.

  • If a subscription activates, churns, and then re-activates again on that day, it is counted once for that day.


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